How to Make Money on TikTok in 2025: Shop Tools, Payout Rates, and Follower Requirements Explained
Some creators with as few as 1,000 highly engaged followers have secured brand deals worth hundreds or even thousands of dollars. The key is building a niche audience that trusts your recommendations and actively engages with your content.
Building Your Follower Base Strategically
Rather than obsessing over follower counts, focus on creating consistent, valuable content that resonates with your target audience. TikTok’s algorithm rewards engagement, so prioritize comments, shares, and completion rates over vanity metrics.
Collaborate with other creators in your niche, use trending hashtags strategically, and maintain a consistent posting schedule. Most successful creators recommend posting at least once daily during peak hours when your audience is most active.
How Much Does TikTok Pay Per View: Understanding Payout Rates
The question of TikTok’s per-view payout rates is complex because the platform uses multiple monetization programs with different compensation structures. Let’s break down the current rates across TikTok’s various programs.
Creator Rewards Program Payout Rates
Under the new Creator Rewards Program system, creators typically earn $0.40–$1.00 or more per 1,000 views. This represents a significant improvement from the older Creator Fund model. The previous Creator Fund program paid between $0.02 and $0.04 per 1,000 views, which translated to just $20 to $40 for a million views.
The substantial increase in payout rates reflects TikTok’s commitment to better compensating creators and competing with other platforms like YouTube. To put this into perspective, 1 million views under the new program can generate $400-$1,000 in direct platform earnings.
Factors Affecting Payout Rates
The amount TikTok pays per 1,000 views (RPM – Revenue Per Mille) can range from $0.02 to $0.04, depending on factors like location, video quality, and engagement levels. However, this refers to the older system, and current rates are significantly higher.
Several factors influence your actual earnings per view:
Video Length: Longer videos (over one minute) typically earn higher RPM rates as they provide more opportunities for ad placements and deeper engagement.
Engagement Quality: Videos with high completion rates, comments, shares, and saves earn more than those with passive views.
Audience Demographics: Viewers from certain geographic regions and age groups may generate higher advertising revenue.
Content Category: Some content categories are more advertiser-friendly and command higher rates.
Creativity Program Beta Payouts
The TikTok Creativity Program Beta offers even higher payout rates, ranging from $0.50 to $5.00 per 1,000 views. This program specifically targets longer-form content (videos over one minute) and has stricter eligibility requirements, but the earning potential is substantially higher.
Some reports suggest potential earnings ranging from $4.00 to $8.00 per 1,000 views for top-performing content in this program. However, acceptance into the Creativity Program Beta is invitation-only and limited to select creators who meet specific performance criteria.
Should You Buy a TikTok Account? Risks and Considerations
The topic of whether to buy a TikTok account is controversial and comes with significant risks that every creator should understand before considering this path.
The Appeal of Purchasing Established Accounts
Some creators consider purchasing established TikTok accounts to bypass the time-intensive process of building a following from scratch. The appeal is obvious: instant access to monetization programs, an existing audience, and the potential to start earning immediately.
Established accounts with 10,000+ followers can immediately qualify for the Creator Rewards Program, while accounts with substantial followings might already have brand partnership opportunities or TikTok Shop access.
Serious Risks and Platform Violations
However, buying TikTok accounts violates the platform’s Terms of Service and can result in immediate account suspension or permanent bans. TikTok has sophisticated systems for detecting account ownership changes, including IP address monitoring, device fingerprinting, and behavioral analysis.
When TikTok detects suspicious account activity suggesting a change in ownership, they may:
- Immediately suspend the account
- Remove monetization privileges
- Flag associated accounts under the same IP address
- Require extensive verification that may be impossible to provide
Quality and Authenticity Concerns
Purchased accounts often come with fake followers, low engagement rates, or audiences that don’t align with your content strategy. These factors make monetization extremely difficult, even if you manage to avoid detection by TikTok’s systems.
