Top Financial Services Marketing Trends You Need to Know in 2025
The Future of Finance: Key Financial Services Marketing Trends
The financial services industry is changing fast, thanks to digital transformation. This change is affecting how customers expect to be marketed to. For example, 47% of buyers look at 3-5 pieces of content before talking to a salesperson. Also, 90% of people looking for loans or mortgages start online.
This digital shift brings both chances and challenges for marketers in finance. They need to find the right audience, get more traffic, and keep up with rivals. To meet these needs, they’re using digital marketing like social media, online ads, and videos.
In fact, finance now spends over 14% of online ad budgets. This shows their big push for digital growth.
As the finance world keeps changing, marketers must be quick to adapt. They need to use data and new digital tactics to improve customer experience and grow their business.
The Evolution of Digital Banking and Customer Experience
Digital transformation is speeding up in finance, with banks using new tech to improve customer service. Mobile banking apps have changed the game, with almost 97% of millennials using them. Searches for financial planning have jumped by 70% in two years, showing a need for easy, personalized services.
